I beat it in 15 hours. Cost 40 dollars. But the story line lends it to at least 1 to 2 more play throughs because of some either defend this city or this other place decisions (defend one, the other gets wipes out) and take this guy as an ally or kill him type stuff. The end fight posed a slightly more difficult challenge than the original game's if only because of the constant zerg attacks of additional enemies that spawn on top of you (they all have the ability to do overwhelm attack).
I only had 1 of my previous characters return (the dwarf). No one else returns to the party - not even the dog - unless I missed something.
Loot and coin are abundant (so much so that I bought all the high priced merchant stuff and still had 600gold at the finale on my character that didn't do the Red Cliff exploit). DLC from previous game is broken as shit (on PC at least). If you import and was equiped it will not show up. Also there is a main plot quest where you get kidnapped and your armor is taken. If DLC stuff was equiped then it will also be lost. All inventory/coin is carried over, so I assume you can put DLC in inventory or maybe better in the bank like chest thing since there is one of those at your Keep (aka camp). So if you do use DLC armor and weapons make sure you have backup save spots (even though I would have ended up replacing most of mine by the end of the campaign anyways). Armor enchantment is pretty cool, but the variety sucks. The added specializations and skills are pretty cool though.
In my opinion it should have been 29.99 as opposed to 39.99. Also in the epilogue they open it wide up for yet another expansion in Antiva. Although I may have only gotten those passages about my warden disappearing there because of the original game's steamy romance with . However, I would rather see Orlais in a next possible expansion.